Bright Goods

The brief

A marriage between high technology and Victoriana.

A few companies had beaten our client to market with filament LED light bulbs, but they had all been packaged like modern LEDs and no-one had captured the essence of what consumers are looking for from these sorts of bulbs.

Junction Studio was involved in designing all aspects of the brand, right down to selecting the appropriate, most saleable lamps shapes and the materials used in the fittings. The name Bright Goods hails back to the turn of the century when ‘Dry Goods’ stores proliferated before the rise of the refrigerator.

Bright Goods makes the obsolete new again.