ELAN-Artboard-60-ELAN-Artboard-60-
ELAN-Artboard-61-ELAN-Artboard-61-

Élan

The brief

Create a high-end café identity to attract customers with expensive tastes.

In collaboration with

Holland Harvey – Architects

We teamed up with Holland Harvey Architects to create the branding and interior of this cafe opposite The Dorchester on Park Lane.

The client had a very specific high-end customer in mind so we tailored every element of the brand to their favourite aesthetic - from the name to typefaces to interior finishes. 

We identitifed the brand ethos and created a brand story which was used to promote the business as it grows to more sites in central London.

ELAN-Artboard-62-ELAN-Artboard-62-
ELAN-Artboard-63-ELAN-Artboard-63-
ELAN-Artboard-64-ELAN-Artboard-64-
ELAN-Artboard-65-ELAN-Artboard-65-
ELAN-Artboard-66-ELAN-Artboard-66-
ELAN-Artboard-67-ELAN-Artboard-67-
ELAN-Artboard-68-ELAN-Artboard-68-
ELAN-Artboard-69-ELAN-Artboard-69-
ELAN-Artboard-70-ELAN-Artboard-70-
ELAN-Artboard-71-ELAN-Artboard-71-
ELAN-Artboard-72-ELAN-Artboard-72-