The name Piccolo came from our first big brainstorming session and we all just knew it was the right one. With plans to launch this product globally, a globally recognisable name was necessary.
We worked closely with the structural design at Wrapology to develop a unique pack format that would instantly stand out from the crowd. The image of the dogs peering up into the customers’ eyes allowed us to simultaneously give them a huge impact on pack, while emphasising their ‘smallness’.
"London's Coolest bars are usually found on a rooftop or underground. The Escapologist, a Covent Garden cocktail joint is one of the latter. But it's hardly a diminutive basement bar, with a 'grand hall' behind a secret door and a 'vault' even further underground."
Time Out London