McAdams

The brief

We have created the finest dog food known to man, create a brand to match.

Neil Macadam is a man with a mission; to cook up a dry food for dogs that is made with ingredients that humans would eat. This sort of quality food comes at a price, and it was decided early on, to market McAdams as distinguished and luxurious with a sense of heritage.

The beautiful hand drawn pencil illustrations, combined with the carefully proportioned packaging and splash of colour to convey a product that’s fit for a King (Charles spaniel).