Shortstitch

The brief

We are launching a personal shopping service for kids to take the hassle out of shopping for clothes. We need a brand that's playful but speaks of quality.

We designed Shortstitch for two audiences, cool kids and their stylish, discerning parents. The logo breaks apart to create a bunch of popping patterns that can be used with their imagery and incorperated into images from the brands they work with.

We named their packages the 'Boxes of Yay!' to bring the delivery experience to the forefront of the brand.

Working with photographer Dee Ramadan we art directed their imagery with the help of some cute models and a lot of chocolate.

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